Tuesday, 15 September 2009

Councils Admit Social Engineering

BBC NEWS | Politics | Can politicians shape our behaviour?
For the council leader, Mike Freer, this approach is an idea whose time has come.

He says: "The role of the council has shifted away from being a provider of services to being responsible for helping local citizens improve their lives. Nudging people along is a terrific idea, we've got to stop nagging. If nagging worked we'd all be skinny, we'd all be recycling and we'd all be walking to work."
No, Mr Freer, your job IS to provide services, NOT 'help' us to 'improve' our lives.

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