Monday, 27 July 2009

Dumbing Down Thickening UP Heritage Denominator Trash

Highbrow guides to historic sites rewritten to woo masses.
ENGLISH HERITAGE is to rewrite guides to its properties to ensure they can be understood by visitors with the reading age of a 10-year-old.
Why not ensure that people are educated in the first place? Ah, but that would be elitist.
“We need to go to the lowest common denominator without dumbing down and getting facts wrong. We aim for a reading age of 10-11, and we would put it in a very simple, attractive way, with text that is easy to understand.”
That's what some fuckwit from their 'Properties Access Group' says. Who presumably has a degree in Tourist Bedazzlement and Alternative Weed Remedy Medicine from somewhere or other and is unable to understand that going for the lowest common denominator IS dumbing down.

FFS when can we start killing these people?

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